You’ve seen hundreds of ‘em. You hold a few dear to your heart. You love seeing that Impact font. You laugh at those who pronounce it as meh-meh or mimi instead of mim (even though you once did). You think you know the internet, so you think you know what a meme is. But how did mems take over? Probably by being memes.
It starts with Richard Dawkin’s definition of meme in the 1976 book, The Selfish Gene and ends with... well, it’ll probably never end. As long as the internet exists, memes will too. Just like stars in the sky.